A beautifully designed visual identity, like the peacock’s tail, catches the attention of your intended audience. And creates the desired response. But its use is limited if it stops there.
When it’s grounded in insight and applied to the achievement of strategic objectives, however…
Great design has the power to add great value to your business. To build on that initial attraction. And pave the way, on many levels, for loyal relationships with your customers. That’s the thinking that informs our approach to ‘attractive marketing’.
And this is what we do:
Your brand strategy defines and informs what your brand needs to communicate, to whom – and how – in order to achieve your specific commercial objectives.
- your business name
- your logo and visual identity
- your strapline
- and more!
You need a plan. A rigorously thought-through plan that focuses on your commercial objectives. A plan that you can justify the resources (of time and money) to implement.
- business cards and all stationery
- signage and posters
- leaflets and flyers
- livery – and more!
Your website sits at the heart of your marketing strategy. It tells the world what your business offers and why people should buy from you. It’s your shop window, your sales team – and more.
Once you’ve got a beautiful website and a great marketing strategy, it’s time to implement all the day-to-day marketing to achieve your commercial objectives.